Even Pros Can Forget their High School English Lessons
Dear Professional Copy Writer(s) who dreamed up the line I just heard in a TV spot for the Chevy Silverado truck,
“Chevy Silverado is second to nobody in its class … And by ‘nobody,’ I mean Ram or Ford,” the manly actor smugly smirks.
I’m guessing you thought my reaction would be something along the lines of, “Ohhhh Snap! Ram and Ford just got served!”
But, I guess I paid too much attention to my wonderful high school English teacher, the late “Ms. Pete.” Its too bad she didn’t have a chance to proofread your copy. I’m sure she would have noted in red that you just told the world that your truck is, indeed, second in its class to both Ram and Ford.
Ohhhhhh Snap!